} NARDONE: Its more important than ever. No credit card required. in accounting and business from the University at Albany and is a CPA. { Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. He holds a BS in Accounting & Business from the University of Albany and is a CPA. That said, there's things that you can do when you own the connections when it's all one company that creates new advantages we're super committed to make our own properties work together seamlessly. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. Here Are Four Ways to Spot Greenwashing, The White House Is Considering Broad Actions to ExpandTenant Protections, The School Board Queen Endorsed by Florida Governor Ron DeSantis, The School Board Queen: How a Florida Mom Is Shaking Up US Education, Ryan Salame Invested Big In ASmall Town, Now Its Tangled Up In FTXs Fallout(Podcast), Fight to Regulate Crypto atCrossroads as Ripple Ruling Looms. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. } Get the full list, To view Bill Wises complete advisory roles history, request access, Morningstar Institutional Equity Research. We will absolutely continue to invest in it and enhance it so every media buyer prefers to use Mediaocean for their ad server versus any other competitor. We announced a partnership with 4C in 2017. Bill Wise was born on 6 August 1964 in Lexington, Kentucky, USA. Prior to MediaBank, Bill served as an executive at Yahoo, overseeing global advertising platforms a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo in 2007. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. We're consolidating the best-in-class products we offer today into a single solution that speaks to everything that our customers need it to and everywhere that consumers are visiting every day. WISE: No, theres too much synergy for it to remain independent. The Mediaocean integration is the single largest Flashtalking has as a company. But the new privacy environment makes sharing audience data understandably limited. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. All Rights Reserved. For over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both TV advertisers and sellers., powering ad management, inventory and billing. Kapoor says marketers like him are trying out the emerging software category. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. Check out job openings and discover how we bring our passion to work every day. Mr. Bill Wise is a Co-Founder and serves as Chief Executive Officer & Board Member at Mediaocean. Fun! event : evt, On this day, December 1 in the year 1962, one of the wealthiest African-American businessmen was born in Colorado, United States of America. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. Ashlee Vance explores innovations in new tech, software, engineering, and science in places outside of Silicon Valley. WISE: No, we're both neutral and independent. He holds a B.S. We want to make sure you get the most out of our platform. { Vista made its investment in Mediaocean in 2015. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. [12], In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. How Is That a Good Thing? Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 . It was just meant for these companies to be together. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. Intelligent Assistance and Bots Ecosystem. We spoke with Mediaocean CEO Bill Wise about the new investors. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. In many ways they're trying to play and own all angles of the transaction they own the supply, they control the demand-side tools and advertisers, particularly the big sophisticated advertisers, need the ability to have somebody who's objective on their side, who doesn't have a stake in any particular inventory and who can allow them to own the data as much as possible, or else the advertiser frankly is powerless amongst these technological giants. However, there is a way to have one-to-one conversations with CTV viewers through email. All rights reserved. Mediaocean was the first, best boring company." Wise has a long history as a changemaker and investor in ad tech circles, and this episode surveys some interesting highlights of his career, including his involvement in pitching Procter & Gamble on its programmatic strategy back in his Right Media days. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. "Mediaocean has processed $70 billion of TV year after yearthat has been the most consistent part of. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo acquisition in 2007. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. April 23, 2013 at 12:44 pm PT. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. (function() { As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. Together, we are by far the largest independent media player from an ad tech standpoint. The advertising industry is going through massive transformation, which has been accelerated by COVID-19, but our mission remains the same:to provide the modern system of record for omnichannel advertising. He explains it as a natural cycle in private equity where Vista held ownership for over six years. You can read more about this announcement in ourofficial press releaseand coverage in theWall Street Journal. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. Flashtalking is a trademark of Simplicity Marketing Ltd. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Bill Wise, CEO, Mediaocean: #MediaSnack Meets 330 views Apr 30, 2021 8 Dislike Share ID Comms One of the most successful and well-connected media operators in the US, Bill Wise's shares. } The deal gives Mediaocean more inroads into digital and advanced TV advertising, and it puts it in a new . These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. Bill Wise. Thank you for accessing our content on the Topio Networks Market Intelligence Center. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. 2023 PitchBook. Prior to MediaBank, Bill served as SVP /GM of ad platforms & global exchange at . (function() { Win whats next. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. AdExchanger spoke to Wise, along with Flashtalking CEO John Nardone, about the deals rationale and what comes next. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. Vista made its investment in Mediaocean in 2015. He explains it as a natural cycle in private equity where Vista held ownership for over six years. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. Bill Wise is the founding CEO of Mediaocean. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? The the Vista Partners majority stake in the company has been acquired by two PE firms: CVC Capital Partners along with TA Associates. Flashtalking is the leader in dynamic creative optimization. [16], Advertising services and software company, Learn how and when to remove this template message, "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup", "Lefkofsky's ad tech firm closes merger with rival", "Mediaocean to Sell Stake to Vista Equity Partners", "Mediaocean and 4C Partner to Improve Cross-channel Marketing", "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation", "Vista Equity Partners Explores Sale of Mediaocean", "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access", "Mediaocean Acquires MBS to Expand European Operations", "Data science media startup 4C Insights is being acquired by Mediaocean", "Mediaocean to Buy Adtech Company Flashtalking for $500 Million", "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup", "AOL Fishes Where TV Dollars Are: Mediaocean", https://en.wikipedia.org/w/index.php?title=Mediaocean&oldid=1117443133, Information technology companies of the United States, Articles with dead external links from May 2016, Articles with a promotional tone from October 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 October 2022, at 19:21. Search over 700 The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. event : evt, If any tech company knows the economic value of traditional television, it's 51-year-old Donovan Data Systemsnow known as Mediaocean. Beet.TV is published by Beet Media, LLC. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. He comes to Mediaocean from his role as. www.imdb.com name. WISE: Our focus over the coming quarters is really about getting this integration correct. Other key executives are: [14] [15] Nick Galassi, co-founder & CFO John Nardone, President Products and services [ edit] The company provides advertising purchasing, accounting, communication, advertising integration, and other services. Today, that deal closed. And at the same time, all the legacy ad servers that kind of control the market found themselves under the hoods of Google, Facebook and Amazon. With integrated and intelligent planning and buying globally, our solutions ensure transparency, performance, and accountability across the industry. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. Mediaocean's acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. Measurement and attribution are necessary parts of this growth. San Francisco Bay Area, Silicon Valley), This describes the type of investor the person is (e.g. Bill is a sought-after speaker and frequently writes articles for AdWeek, Ad Age, The Wall Street Journal and other publications. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. [7], In 2020, the company employed 1200 people. NARDONE: We both also embrace the ecosystem broadly. As one blogger sums up scathingly: . WISE: We're going to have a lot of options. He also serves as Managing Director at Click Ventures. callback: cb Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. Copyright 2023 Beet Media, LLC. Bill Wise is CEO/Co-Founder at Mediaocean. on: function(evt, cb) { Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. There will no longer be a single currency in our marketplace. JOHN NARDONE: Advertisers need to have a party that they can trust. He is the proud father of Connor, Kate and Charlotte. He is the proud father of a senior at Oberlin and one at Booker T HS . Bill Wise - IMDb. Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. (business & personal). Bloomberg Surveillance, covering the latest news in finance, economics and investments. He holds a BS in Accounting & Business from the University at Albany and is a CPA. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. Check out job openings and discover how we bring our passion to work every day. Mr. Bill also serves as an Advisor at Luma Partners. The economy and markets are "under surveillance". All Rights Reserved. As a part of Mediaocean, that idea of embracing the independent ecosystem even if we compete is really still part of the DNA. Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. NARDONE: Weve just launched our dynamic creative capabilities into Facebook and YouTube. If youre not familiar, 4C has built the leading self-service intelligence platform for marketers and agencies to drive business outcomes across closed ecosystems. So it's in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. If we decide that maybe we'll sell a piece of the company to a new private equity firm if that's the best for our clients, our products and our employees we're going to keep the lines open. He is on the board of directors of the Ad Council and the Centre for Social Innovation. Mediaoceansacquisition of ad server Flashtalkingfor $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. Diversity of thought and experience makes us stronger. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. Bill Wise, CEO, Mediaocean. With Find contact details for 700 million professionals. Bill is on the board of directors of the Ad Council and the Centre for Social Innovation. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. Mediaocean today announced a change in by its private equity shareholders. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. And now here we are with the opportunity to connect the 4C acquisition and quickly extend that into TikTok, LinkedIn, and all the other closed ecosystem platforms. Taking Flashtalking's dynamic creative optimization into the closed ecosystems that Mediaocean pipes into from the legacy 4C solution will be a big win, he added, referring to the companys $200 million acquisition of 4C one year ago. Mediaocean is managed by CEO Bill Wise. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. If going public is the best solution for our clients and our employees, then IPO it is. Is ( e.g just launched our dynamic creative capabilities into Facebook and.. Becomes more fragmented into different silos or walled gardens the mission-critical platform for omnichannel advertising provides bill wise mediaocean net worth orchestration channels! 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