This is to ensure that customers do not forget about the products, and in case they need them, they will be in a better position of looking for them. Fenty products look gorgeous when photographed, making them an excellent choice for your Instagram photos. Fenty effect encompasses the feeling of finding a foundation that matches your skin tone regardless of the complexity of your undertone or how extremely light or dark you may be. These posts make it easy for viewers to relate to the products. However, the lesson in this Fenty beauty marketing strategy is clear; when you dont cater to your customers needs first, someone else will. Today, there are brands out there with a larger amount of foundation shades available, so why is Fenty Beauty different from any other beauty brand? They also mix their content with influencer posts and everyday peoples posts. Hong Kongs cosmetic market is approximated to grow 3 times more than South Koreas value, which is as a result of the over 30 million tourists in 2018, breaking the record of being the most visited city on earth. 1 December. This feeling (at the time) was rare before the inception of Fenty Beauty, causing other brands that claimed to support inclusive beauty, to be ridiculed and coerced into launching shade ranges similar to that of Fenty. Does this mean Rihanna has a favorite amongst her businesses? Ideally, a channel mix comprises of three major things. | Yellow Tuxedo, 3 Tips on How To Get Into Almost Any Affiliate Network, Selling Body PositivityFive Reasons Its So Hard To Get Right, CXL Conversion MinidegreeWeek 12 Review. SammutBonnici, T., & Channon, D. F. (2015). Given that this product is based on similar merchandise, it is necessary to explore the price compared with other brands. Luckily, this is a top Fenty Beauty marketing strategy which is one of the reasons Fentys word-of-mouth marketing was off the charts. While it would be easy to attribute the success of Fenty Beauty just to Rihanna's star power or her focus on inclusivity, there are other parts of Fenty Beauty's strategy that contributed to the brand's disruption of the . Based on the items nature, manufactures can choose to have intermediaries or work on their own. Interaction with the target market will be implemented through the use of digital media. Meanwhile, Fenty always managed to include and celebrate all their consumers, regardless of their ethnicity. This makeup and skincare line is popular for its broad inclusivity across all skin tones. It is no coincidence that theres also a focus on some performative elements like bright gold highlighters. Journal of Advertising, 45(3), 286301. Endly, D. C., & Miller, R. A. In the contemporary world, technological advancement is on the rise. Rihannas posts usually showcase her using Fentys products authentically and playfully. S dollars. Fenty Beauty is prepared to adjust accordingly in the respective markets in order to adapt well. In this work, a strategic marketing plan for the Fenty Beauty skin foundation will be proposed, and the implementation of the integrated marketing communications (IMC) approach will be discussed. The brand is known to be real, bold and relatable, referring to consumers as "besties" and personalizing the experience of the Fenty Beauty Brand. Fenty Beauty was launched to leave no consumer behind. https://www.fxstreet.com/education/how-do-foreign-exchange-rates-affect-a-business-202003040917, Indigo9 Digital Inc. (2019, July 18). Rihannas makeup line has blown the cobwebs off what we once assumed was an over-saturated industry. Factors to be considered when selecting a Celebrity endorser. January 18th, 2018 Launched in early September, Rihanna's Fenty Beauty makeup line is easily one of the highlights of 2017. Considering that this compound is intended for specific individuals, the same target audience should be asked to participate in the effectiveness measures (Thabit & Raewf, 2018). How do foreign exchange rates affect a business. At the end of the day, not only are consumers finding their complexion, they are also seeing themselves in the physical variation of the models. With this structure, it means Fenty Beauty employees or workers report to at least two seniors depending on the circumstance or project (Ahmady et al., 2016). Here are some screenshots of their last emails: Also, an important thing to consider here is the size of the emails - the lighter, the better (under 700kb is a good benchmark). As stated before, Fenty Beauty addresses an extensive range of customers, so it would be prominent to involve advertising and sales promotion features. These mechanisms can only be profitable with a smaller audience (Keller, 2016). The relationship between mission statement and firms performance. After one day, they sent this Cyber Week Early Access is NOW - you're on the guestlist!. Setting up a brand in a foreign country can be challenging if the country is not market prepared for the product being offered. Outlining the profiles of potential customers is another crucial step in the development of a suitable marketing plan. The skincare merchandise analyzed in this work is intended to aid individuals with oily skin to enhance their appearance and present them with an opportunity to obtain a blemish-free facial tone. . Pricing strategy. Fenty Beauty first launched with 40 beautiful shades of foundation and today we have 50. In this work, a strategic marketing plan for the Fenty Beauty skin foundation will be proposed, and the implementation of the integrated marketing communications (IMC) approach will be discussed. (Use the information from my course project only) Create a presentation that summarizes your Marketing Plan paper using the outline below. Then they sent another email 10 hours later with the subject line Cyber Week Early Access is ALMOST OVER! to serve as a countdown for the early access big discount. (2017). Theres a synergy between all of Rihannas brands. To start, we're embracing the 3 R's: Reduce, reuse, recycle. Establishing attainable goals is one of the pertinent features of mission objectives design. Lastly is regular evaluation and updating of the distribution channel to be used. had which was having to mix 23 foundation shades to get their perfect shade. The goal of most top companies was to catch up with Fentys impact. Fenty Beauty Skin Foundations Strategic Marketing Plan, custom Fenty Beauty Skin Foundations Strategic Marketing Plan, Brew Time: Starbucks in the Indian Market, The Walt Disney Companys Marketing Transformations, Joint Ventures in India: Learning From McDonalds Experience by Dunseith, Operation Managment About Sony, Determining Customer Needs, Organizational Behavior and Culture in Emirates Airline, Apple Companys Responsibilities and Strategies, EasyJet Airline Company Change Management, Air Arabia Case Study: Strategy, CRM, & Competitors, Dicks Sporting Goods: Demand and Supply Forces, John Deere Reman Company Remanufacturing Issues, How the Batterygate Scandal Affected Apple, Jain Universitys Business School and Its Problems, The Canadian Imperial Bank of Commerce Improving Client Communication, Business Stakeholders: Case Study of Bens Big Bins Expansion, American Lebanese Syrian Associated Charities Infrastructure, We use cookies to give you the best experience possible. prefer brands who are friendly and only 33% prefer snarky. Sharing marketing knowledge and things i find interesting, Why is video important for business? There is a major infusion of Rihannas personality into the brand. trade promotions will be designed in a manner that is focused on company customers. Yang, D., & Lee, C. (2016). Call 1-855-440-7474 Free 30 Day Returns Secure Shopping Subtotal - Free Shipping & Returns on all orders $0.00 View bag or NEW ADDITIONS! Fenty Beauty gets an average spam score of 0.1 which is ok. Any value below 3 is good, above is considered as spam. Join our 8-week Accelerator for unemployed female graduates looking to start a high-paying career in marketing. Less costly products can employ the use of long distribution channels. Makeup that doesn't require the user to match several different foundations to find the perfect color or even missing out on a popular product because they don't carry your shade. Also, having global business to business sales helps in making sales to a team of real individuals and connecting to various people or business at advanced levels in the market. Hybrid remote in San Francisco, CA 94105 +1 location. Hinted at in its "beauty for all" tagline, Fenty offers products in 40 shades for each and every skin tone and undertone meaning its target audience is quite all-encompassing. Therefore, it makes perfect sense to utilize this platform to reel in potential consumers. We give it a Clapback-lipstick-wearing chef's kiss. International Journal of Social Sciences & Educational Studies, 4(4), 100-109. Brand management seeks to maintain and advance the brand through partnerships and promotions. FXStreet. In most cases, beautiful and clever packaging is usually smoke and mirrors for mediocre products. Such actions can be highly beneficial as they address both the consumer and trade firms, but these promotions are much less efficient during long-term campaigns. Fenty Beautys cash cow is the FiltR foundation that sold out in the very few days after launching. The first factor is the unit value of the product under consideration. The message communicated through the compound release will state that it is imperative to support the audience with problematic skin. She changed her Twitter profile picture to herself at the Fenty Paris launch party in 2019. Generally, this structure will make business employees have an in-depth understanding of their roles, work priorities, and responsibilities. Normally a launch does not include the entire range of colors. BusinessEssay. Something went wrong while submitting the form. CASE STUDY: Fenty Beauty's Social Media Strategy | by Seun Longe | Medium 500 Apologies, but something went wrong on our end. They are well versed in the meme language. Fentys products focus on solving their customers pain points. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. First, they sent the email You forgot something.. The YouTube videos cover Rihannas involvement in developing beauty products and brand strategy. Fenty Beauty. However, not every brand can get away with being sarcastic. Ultimately, the communication channel that will be selected will all depend on the characteristics of the audience, the communication landscape in place as well as the objectives of the program. U.S. Patent Application No. They didn't talk about how inclusive they were, their customers did. 14/845,678. In this post, were looking at three essential characteristics on how to create an authentic brand. This approach is designed to enhance sales objectives and adapt to the competition. From their posts to their. Jowett, V., Keeks R., & Laura, C. (2020). 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